Click on any of the reports listed below to find practical, unbiased information to help you grow your business.
The basics of testimonials is revealed here with very practical advice on why they are so powerful and how to go about getting these golden nuggets of praise. A few brief examples illustrate the impact potential of testimonials.
It takes 16 times the investment to acquire a new customer to replace the profits of one who is lost. Knowing that, it might be to your urgent advantage to read this business-geared, “Golden Rule” article.
This article will teach you how to enhance your marketing message by outlining the key points of developing a sharp Unique Selling Proposition, or USP. Your new USP answers your prospects’ common question of “Why shoul I do business with you?”
Accounts receivable, locations, equipment and others’ Out of all of them, which is the most valuable? Discover the answer in this article containing a vivid illustration of why.
Avoid “entrepreneurial seizure” by investing your time in creating a more profitable “turn-key” business. This article will help you understand how Michael Gerber designed a successful business that ran independently of himself. After all, how can you retire when your business needs you all the time?
Analyze the return on a direct marketing campaign. This interactive calculator will help you determine if your marketing plan will be profitable.
A Strategic Business Plan is much more than a tool to obtain financing. If you still have all you plans and ideas locked up inside your head… preparing a strategic plan helps you clarify your company’s direction, ensures your key leaders are all “on the same page”, and keeps both management and staff focused on the tasks at hand.